Grab a coffee, pull up a chair, and let’s chat about one of the great debates of digital-marketing circles: in an age of AI-written content, zero-click answers, and TikTok in every other search result, are humble backlinks still worth the hustle? The short answer is “yes, absolutely”—but the longer answer is where things get inter

Q 1. So, do backlinks still pull the biggest weight in Google rankings? Pretty much, yes. Ask any seasoned SEO and they’ll tell you: a handful of solid, relevant backlinks can shift a page faster than most on-page tweaks. The trick is earning them, not buying them. Q 2. Remind me—internal links vs. external links? Internal links: your own